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Welcome to LAPCS’ 10th Anniversary Celebration at the Louisiana Charter Schools Conference! Use this site to browse our sessions, speakers, and make your own schedule. Questions? Email us at info@lacharterschools.org
Thursday, December 14 • 1:45pm - 2:45pm
Pitching PR: How to Hit a Home Run for your School

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If you are a charter school leader or public relations professional, odds are you have, at one point or another, tried to pitch your story to a media organization. This session will give you insider tips on how to make a perfect pitch and break through the clutter when journalists get 100's of pitches daily. Michael Marsh has an extensive background as a journalist and as a communications director for a charter school. Attendees will learn how to get journalists attention, create memorable moments,  and explore ways to ensure your pitch will be read.

avatar for Michael Marsh

Michael Marsh

Student Services Team/Former Communications Director, University View Academy
Michael Marsh is a former award-winning journalist with more than 30 years of TV News experience in markets from New Orleans, San Francisco, Atlanta, and Charlotte. Eleven years ago he returned to his home state of Louisiana to take an opportunity at WBRZ TV in Baton Rouge, where... Read More →